POP display Price $64.95 (includes Counter Display)
These new merchandising racks are perfect for environments that are short on counter space. The base has a small footprint of 8” x 8” and is less than 24” tall. It can be set up in a single side or dual side configuration. This makes it even more appealing to stores that have limited counter space.
For years we have stressed how much an impulse item pepper spray is. If you were to ask someone on the street if they knew where to buy pepper spray they would probably say they have no idea and most likely they would tell you if they saw it they would buy it. This is why this rack is so beneficial to the retailer. It puts this high impulse item right in front of the customer at the register. Sales at the register will be ten times more than if this rack was placed on a back counter or product was just hung on some random hook somewhere in the store where no one could find it.
Here is an example: Over the years we have done business with some local Rite Aid stores. We convinced the managers to put the displays at the front counter. We were averaging about 10 units per week per store. At some point the night manager moved the displays to the photo counter near the back of the store. The unit sales fell to 1 unit or less per week per store.
So when selling these displays drive home the impulse buy of the customer and that for sales results to be optimal the display needs to be at or very near the register.
State restrictions in New York, Massachusetts, Michigan and Wisconsin